NEWS

Praise for Effort – Not Intelligence or Outcome

Praise for Effort – Not Intelligence or Outcome

So says Stanford psychology professor, Carol Dweck, when pointing out the ‘perils and promises of praise’. Dweck’s landmark study – initially with 5th graders - debunked the notions that: praising students’ intelligence builds their confidence and motivation to learn,...

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Why Every Business Needs A Testimonial Strategy in 2021

Why Every Business Needs A Testimonial Strategy in 2021

In 2021, every business who wishes to attract mothers (and their families) needs to have a well thought out testimonial strategy. Why? Mothers are increasingly rejecting corporate sales messages in favour of third-party endorsements. As they seek the perfect solution...

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ACAA Partners with International Body

ACAA Partners with International Body

The Australian Children's Activities Association (ACAA) is delighted to be able to announce that our first Partner Association is the USA-based International Association of Child Development Programs. In welcoming the partnership, ACAA Director Ross Gage said that...

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