So says Stanford psychology professor, Carol Dweck, when pointing out the ‘perils and promises of praise’. Dweck’s landmark study – initially with 5th graders - debunked the notions that: praising students’ intelligence builds their confidence and motivation to learn,...

In 2021, every business who wishes to attract mothers (and their families) needs to have a well thought out testimonial strategy. Why? Mothers are increasingly rejecting corporate sales messages in favour of third-party endorsements. As they seek the perfect solution...